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George High Fashion for Glasgow 2009-07-11

Posted by clype in Glasgow, Humanities, Money, Scotland.
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Design ‘guru’ George Davies has picked Glasgow as the Scottish home of his new independent clothing chain.

Now he is set to launch ‘affordable luxury’ brand ‘GIVe’ in seven UK cities, with Glasgow hosting the only Scottish site.

  • The store is tipped to be in Buchanan Street and will be aimed at women aged 30 and over.

It is not known how many jobs the shop will bring to the city. The opening is set for October with Mr.Davies still in talks to finalise the site.

‘GIVe’ will also feature in Regent Street, London, as well as at some of the UK’s largest shopping centres, including ‘Liverpool One‘, ‘Cribbs Causeway‘ in Bristol, ‘Meadowhall‘ in Sheffield and ‘The Bluewater‘ shopping complex in Kent. Talks are also under way to sell the range in two upmarket Dutch department stores.

Goods will be priced above Mr.Davies’ popular ‘Marks and Spencer’ brand, but cheaper than international designer wear.

  • The launch comes as many fashion retailers are struggling in the face of the economic slump. But Mr.Davies says his new line will ‘totally surprise the high street’.

And the brand will be a family affair because Mr Davies’ daughters, Emma and Melanie, who also worked at ‘Per Una’, will also be helping with the launch.

Mr.Ciaran Bird, executive director at CB Richard Ellis, Mr Davies’s property agents, said:

Ciaran Bird
‘George’s personal track record in retail, coupled with the strong interest in his new brand and concept stores, is proving very attractive to landlords.

‘We are in negotiations on a dozen opportunities.’

Mr.Davies added:

george-davies
‘Over the years I have developed a feeling for the customer who appreciates fashion and wants great value for money.’

The 68-year-old fashion designer founded the ‘Per Una’ range in 2001, selling it on to ‘Marks and Spencer’ in 2004 for 125 million GBP.

The range was credited with revamping the department store’s reputation and drawing in a younger generation of women.

It was a third success for Mr.Davies, who made his fortune from high street powerhouse ‘Next’ and then the popular ‘George’ label for Asda.

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